WHAT IS THE HOME MOVIE FACTORY?
Inspired by his film Be Kind Rewind, internationally celebrated film director Michel Gondry conceived The Home Movie Factory.
The Home Movie Factory is a truly unique and interactive exhibition, which after shows in Paris, New York, and Rotterdam, got set up in Johannesburg by The Bioscope Independent Cinema as part of The France-South Africa Seasons 2012 & 2013.
The Home Movie Factory invited the general public at no charge, to star in and make their very own movies through a formula designed by Gondry himself. The filming took place within an interactive exhibition of backgrounds, props and costumes that will reflect the iconic and everyday aspects of Johannesburg.
HOW DID PEOPLE TAKE PART?
The important thing to remember is that it was FREE, and for anyone ages 6 and up. You just needed to book your slot. All of this was managed via www.facebook.com/thehomemoviefactory
The Bioscope was proud to be in partnership with The National Film and Video Foundation on this project, as well as The National Arts Council and The French Institute. The factory was set up in MOAD, a new development in The Maboneng Precinct, the same neighborhood that is home to The Bioscope. The project ran from September until the end of November 2012.
The France-South Africa Seasons 2012 & 2013 are an initiative conceived and facilitated by the governments of the two countries to give the people of France and South Africa an opportunity to understand each other better through cultural, scientific, sport, education and business engagement. The French Season in South Africa ran from June to November 2012 and comprises more than 100 exhibitions, performances, film screenings, literary events, workshops, conferences and round tables. The South African Season in France then took place in the second half of 2013.
The Home Movie Factory Team. (From Left) Brendan Copestake, Darryl Els, Arya Lalloo, Russell Grant.